Beauty Pageants and Feminism

How would a feminist view beauty pageants and are there any feminist scholars who have spoken specifically in referece to beauty pageants? What would they say about male beauty pageants? I feel like Rich would not find male beauty pageants to be as objectifying as traditional female pageants. However, I feel like Anzaldua would feel that women need to sympathize with men who have becom victim to sexualization by society? What do you think these or other thinkers would have to say about this?